Gun control groups outspend NRA, others 7 to 1

In the year after the massacre at Sandy Hook Elementary School in Newtown, Conn., gun-control groups spent $14.1 million on TV advertising. According to Kantar Media’s CMAG, that gave such groups a seven to one advantage over gun-rights organizations, which only spent $1.9 million.

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At the same time, gun-rights groups, led by the National Rifle Association, spent about $6.2 million on lobbying instead of advertising, according to a study by the Sunlight Foundation.

The gun-rights groups may have had the better tactic — especially in a quiet election year.

White House efforts to strengthen gun-control laws went nowhere. Watered-down legislation to broaden FBI background checks of gun buyers failed in the Senate. And the GOP-controlled House did not even consider addressing gun-control legislation.

“The return on the investment has been very weak,” said Elizabeth Wilner of Kantar Media. “When you are doing advocacy advertising you are looking for Congress to pass something.”

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Source: Advertising Age

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  1. James Andrews

    No surprises here. We need to better educate the public abut the realities and ineffectiveness of gun “control”. It does about nothing to leep us safe, or to keep guns out of the hands of criminals, gangs, and psychos. Gun owners do need to be responsible with their guns, and make sure to keep them out of the hands of children, etc., but Big Brother has no right to tell us what we can or cannot own(except maybe the machine gun). We need to continue to fight to preserve these rights, and to keep the anti-gun idiots at bay. Anyone who has studied enough history should know why gun rights are so vital!