Winchester® Celebrates 150 Years in 2016 with Commemorative Packaging
In 1866, America was still rebuilding from the recently concluded Civil War, and citizens were pushing West in an effort to find their fortunes and settle the frontier. At the same time, Oliver Winchester established the Winchester Repeating Arms Company. The Winchester brand went on to help Americans settle the West, win two World Wars, help law enforcement keep our communities safe and, to this day, continues to revolutionize the way hunters and shooters succeed in the field and on the range.
Like few other brands, Winchester has helped shape America and in 2016, the iconic brand celebrates this important milestone by introducing one of its most collectible editions of ammunition in history, featuring classic Winchester artwork and embossed packaging, making these offerings truly unique.
Collectible ammunition offerings will be available throughout the year and include:
Additional Winchester Ammunition products will carry special 150th anniversary markings. Look for your favorite loads in popular offerings throughout the year. To honor the milestone, Winchester Repeating Arms Company will be releasing a commemorative Winchester 1866 Yellow Boy lever-action rifle chambered in .44-40. The original Yellow Boy was the first ever firearm to bear the Winchester name.
“Winchester has been a part of America for more than half of the country’s history and has played a vital role not only in the way we hunt and shoot, but also in the settling of this great nation,” said Brett Flaugher, Winchester Ammunition vice president of marketing, sales and strategy. “We are proud of Winchester’s storied history and look forward to making these collectible products available to those shooting enthusiasts who wish to share in the company’s continuing legacy.”
About Winchester Ammunition
The iconic Winchester brand celebrates 150 years of legendary excellence in 2016—a historic milestone representing a steadfast commitment to the hunting and shooting sports traditions and future generations of sportsmen. A world leader in delivering innovative products, Winchester is The American Legend, a brand built on integrity, hard work and a deep focus on its loyal customers. Learn more about the history of Winchester by visiting Winchester.com or connect with us on Facebook at Facebook.com/WinchesterOfficial.
Winchester Ammunition is a proud supporter of the NSSF’s Project ChildSafe. For more information on the Own It? Respect It. Secure It.SM Initiative, please log on to: www.NSSF.org/ORS