In an unprecedented move, New York mayor Bloomberg and his national coalition against guns plan to air a 30-second ad during the Super Bowl.
The big game draws some of the highest TV ratings of the year and traditionally serves as a platform for memorable and very expensive commercials.
Bloomberg disclosed that he and Boston Mayor Tom Menino, who serves as both co-chair of the Mayors Against Illegal Guns coalition and host mayor of the rival New England Patriots, have already filmed the ad that’ will run in selected regional markets on Sunday.
One of those markets will be Washington, D.C.
“A New York-Boston Super Bowl is a perfect opportunity for the mayors to talk about fixing the nation’s background check system that allow criminals and dangerous people to buy guns illegally,” said Bloomberg spokesman Marc LaVorgna.
Bloomberg has been frustrated by Congress’ refusal to impose stricter regulations on sales at gun shows, even to the point where he’s authorized illegal undercover “sting” operations in states across the nation to “demonstrate how easy it is to circumvent federal weapons regulations.”