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It seems like only yesterday when I wrote about Ram’s new diesel light-duty pickup truck.  Actually it was late last month when I covered the latest addition to the Ram 1500 offering, and the company had not yet finalized the tow numbers. Now, Ram is saying that that the... Read more
What do the initials BFT mean to you?  For Ford’s truck team — including those on the F-150 program, the Super Duty program and the Transit/Transit Connect program — those letters stand for Built Ford Tough, or so they would have us all believe. For years I have been... Read more
About a week ago in Detroit, Ford took the cover off a new truck; designed for the sport truck enthusiast and boasting V8 performance, V6 fuel economy and a launch-optimized 4.10 rear axle with electronic locking differential.  This is the first time that a short wheel base truck with... Read more
The first that most civilians, i.e.those not totally living in the digital world, heard about digital mapping was with reference to Google Earth and its world-wide effort to be everywhere, all the time.  Now, Ford is using similar technology to create tougher, quieter F-Series trucks. Believed to be the... Read more
About 60 cars, crossovers, and performance SUVs faced judgement by almost as many auto writers and photographers last week at the Texas Motor Speedway; and it was amazing to see how far everyone has come.  In some years past, unfavored vehicles sat in the drive-thru garage all day, looking... Read more
If you have ever seen photos of vehicles shrouded in camo, weird tribal symbols or canvas to obscure their identity, you have undoubtedly seen her work.  But, unless you are an insider, you probably have never heard of their source: Brenda Priddy.    For more than two decades, Priddy has made her... Read more
In a state where one out of every four (or five) vehicles is a pickup truck, this sports and work icon placed first, second, third and seventh in the top-ten stolen vehicle derby in 2011, the last year for which numbers have been released. The numbers also coincided with... Read more
The press materials for the Ford Atlas Concept Truck are now available and I can share the new features and photos with you. There is an iconograph detailing all the new features in the text below and, you can go to Ford’s YouTube site for an actual walk-around view of the truck.  Especially interesting:... Read more