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Texas Ranger Edition Truck represents Ram relationship
  FCA’s Ram Brand has doubled down on its relationship the Texas Rangers.  A year ago, the company donated $100,000 to the Texas Ranger Hall of Fame and Museum, which is undergoing a complete renovation. This time, Bob Hegbloom, Ram Brand President, unveiled a one-of-a-kind concept truck designed to... Read more
Ram ups the ante with new Laramie Limited Edition
Just when it would seem that no one could create a more luxurious pickup than the ones already in the market, someone does. This time it’s the Ram Brand, which is introducing a new Laramie Limited Edition at this week’s Chicago Auto Show. Bob Hegbloom, President and CEO of... Read more
Chevy Colorado GearOn Edition highlighted at Chicago Auto Show
Chevy has combined the award-winning Colorado with a well-equipped sampling of the GearOn accessory system for an introduction at the Chicago Auto Show this week. GearOn accessories are available for every Colorado vehicle, but this is a get-there-faster combination designed to meet a range of needs without individually specifying... Read more
It’s Back: Ford Raptor will return for 2017 model year
It is almost sadistic to unveil a new 2017 model truck at an early 2015 auto show, but that is exactly what Ford did today — taking the wrappings off the Raptor F-150 which is more than a year a way.  It was smart, too, since other manufacturers have... Read more
At the Detroit Auto Show: 2016 Tacoma is all new
At 1 p.m. eastern time, Toyota introduced its all new Tacoma at the Detroit Auto Show in an effort to maintain its lead position in the mid-size truck market. The Tacoma, which had not been redesigned in a decade, dominates the segment with more than 60% market share. GM... Read more
Nissan debuts 2016 Titan XD at Detroit Auto Show
The Nissan Titan has been stagnant for a decade, but the company is making a dynamic new push to lift its fortunes with the introduction of the 2016 Titan and Titan XD full-size pickups at the Detroit Auto Show this morning.  It will also be shown at the SHOT... Read more
Ford F-150 is Truck of the Year at North American International Auto Show
At about 7 a.m. today, the highly-coveted award for North American International Auto Show Truck of the Year went to the all-new F-150 this morning, with the Volkswagen Golf and Golf TDI taking home the car honors. U.S. and Canadian jurors judge both the truck and car awards on... Read more
Ram EcoDiesel is Green Truck of the Year
Kermit the frog said it wasn’t easy being green, but the team at Ram Trucks are proving that it can be done. The Ram 1500 EcoDiesel has been named Green Truck of the Year by Green Car Journal at the San Antonio Auto Show.  This is the first year... Read more