There was no official announcement, but it would not have surprised me if they had renamed Plano and called it Toyota Town this week. Toyota executives, state and local dignitaries (including Governor Rick Perry) and thousands of locals celebrated the company’s move from Southern California to the city north of Dallas with a fiesta that was pure Texas which is still more than a year away.
That symbiosis has led to thousands of jobs in North San Antonio, internships and training programs, in-plant supplier business and good-paying opportunities in an area that had been left behind as much of San Antonio flourished. It appears that the interaction with Plano will be the same. Toyota has offered its California employees an opportunity to make the move, but it is believed that many will not. Again, thousands of jobs will be filled in Texas, with entities like Toyota Financial as part of the mix in Plano.
Jim Lentz, CEO of Toyota Motors North America, showed off his boots, reminded the crowd that he had been a Texan before, and even showed a photo of the home that he and his family have purchased in the area. Lentz also announced that Toyota was giving six Texas-built Tundra pickups — in red, white and blue — to the city.
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