The press materials for the Ford Atlas Concept Truck are now available and I can share the new features and photos with you.
There is an iconograph detailing all the new features in the text below and, you can go to Ford’s YouTube site for an actual walk-around view of the truck. Especially interesting: Ford put that video on YouTube on January 11th without telling anyone. (What a scoop that would have been.)
J Mays, Ford group vp and chief creative officer said that every surface and feature in the vehicle have been crafted for purpose and capability while retaining an unmistakable Fordlook. I have to agree. The new features called out for the media include:
LED lighting front, rear, and in the bed
Integrated wheel shutters
The specs for the Atlas concept are: length- 238″, width – 88″ without mirrors, height – 81″, wheelbase-150″, track-78″; engine is next-generation EcoBoost with auto start/stop optimized for trucks; transmission is six-speed SelectShift automatic with auto start/stop system; wheels and tires-22″ alloy wheels with All-Terrain LT325/50R22 tires (not identified by maker); 500-lbs. cargo cradle weight capacity; 55,000-psi high-strength steel ladder frame with high-strength steel body including boron. Neither towing or payload levels were rated since this is strictly a concept vehicle.
Please bear in mind that concept vehicles, like the Atlas Truck, are showcases for technology and features, and anything shown is subject to major change or exclusion from future models. That said, concept vehicles and their nifty features better resemble next gen models much more closely than their space-age predecessors; and that, although my last post mentioned perhaps a 2015 intro for a similar truck may be wishful thinking, concept-to-market has a shorter timeline than ever before.
I expect that Ford will bring many of the Atlas features to market quickly since the pickup truck market is loaded with new vehicles. Chevrolet and GMC introduced their 2014 trucks to the marketplace at the LA Auto Show, Chrysler continues to upgrade and enhance their entire pickup line, and I have heard rumor of a new Toyota Tundra. Each of these brands have their own very loyal customer base, but are trying to increase market share with their new entries.
This is a wonderful time to be a truck writer/editor—or a truck buyer. The competition only makes the product better.