INDUSTRY INSIDER

FISH & GAME GEAR
February 25, 2016
TEXAS GUNS by Steve LaMascus
February 25, 2016

Texas Armament Increases Social Footprint

Texas Armament & Technology (TxAT)/Aguila Ammunition is excited to announce the release of their redesigned websites, tx-at.com and aguilaammo.com, and new presence on various social media platforms. The expanded digital involvement is part of an overall rebranding campaign for 2016.

“The new websites are responsive, better showcase our products, and offer FAQ’s and a dealer locator. They will be easier to navigate and promote the fresh new look of the company,” states Kristi Drawe, Director of Marketing for TxAT/Aguila Ammunition. “Launching our social media platforms in unison with our web launch was necessary in order to elevate our online visibility and the evolving Aguila brand.” The company can now be found on YouTube, Twitter, Facebook and Instagram.

This year is shaping up to be exciting for TxAT and Aguila Ammunition. TxAT can now showcase their defense services as well as expand upon their distribution services with the use of their new website. TxAT has the knowledge and expertise to bring brands to market both domestically and abroad by providing go-to-market strategy, planning, logistics and operational optimization implementation, just as they are doing with Aguila.

In addition to improved online presence and the new branding campaign which promotes the slogan “Feed Your Firearm” for Aguila, an expanded product line, new packaging, as well as a complete mainstream media plan consisting of TV commercials, radio spots, digital and print ads, and more industry involvement are scheduled for 2016.

Aguila Ammunition, founded in 1961, is manufactured in Cuernavaca, Morelos, Mexico by Industrias Tecnos, S.A. de C.V. As one of the largest rimfire manufacturers in the world, Aquila utilizes cutting-edge technology to manufacture quality rimfire, centerfire and shotshell ammunition. Aguila offers a complete range of products for the self- defense, sport shooting, hunting, law enforcement and military markets.

Texas Armament & Technology is the exclusive North American distributor for Aguila Ammunition.

Texas Armament & Technology (TxAT) is a veteran-owned business, and is the exclusive distributor of Aguila Ammunition in the U.S. and Canadian markets. TxAT’s mission is to provide technical support and assist in selecting the best ammunition, equipment, and training for customer requirements – ranging from weapons to counterterrorism and national security. TxAT also provides training, consulting services and technical support for clients in the aerospace and defense industries. For more information on TxAT or Aguila Ammunition, visit the websites www.tx-at.com or www.aguilaammo.com.

Costa Named a Top Cult Brand

Costa, one of the fastest growing sunglasses companies, received recognition as one of the top cult-like brands in the world at The Gathering, an annual summit and awards gala set in Banff, AB in Canada Feb. 3 – 4.

Ethan Song, CEO of Frank & Oak (left) and Al Perkinson, Vice President of Marketing for Costa Sunglasses.

In what is quickly becoming known as the pinnacle North American event of its kind, The Gathering recognizes spectacular brand, marketing and consumer loyalty achievements. The exclusive two-day event pays homage to the courageousness of a highly select group of brands, the globally relevant status they’ve established, and their willingness to spill their secrets to more than 700 curious marketing contemporaries hoping to cement their own brand success.

 In addition to Costa, other confirmed cult-like brand honorees at the 2016 event included lululemon, VICE Media, Converse, AirBnB, The Movember Foundation, Carhartt, The Chive, Molson Canadian, Maple Leafs Sports & Entertainment and Car2Go.

 “After surveying more than 36,000 North American households to quantitatively analyze customer engagement, over 1,000 brand candidates from across the globe have been carefully evaluated against 18 criteria by our member organizations,” said Sheldon Lachambre, managing director of The Gathering. 

 Past brand honorees have included The Ultimate Fighting Championship, Tim Horton’s, Disney Channels, Dallas Cowboys, Nintendo, Patrón Tequila, Cirque du Soleil, GoodLife Fitness, Sport Chek, Harley-Davidson, The National Hockey League, Madden (EA Sports), Saskatchewan Roughriders, Red Bull, GoPro, Las Vegas Convention & Visitors Authority and Urban Outfitters.

 “As evidenced by significant endeavors, such as Kick Plastic, GEOBASS, Bluefin on the Line, its OCEARCH partnership, Watery Rave, and Project Guyana, we felt Costa is a poster child for achieving cult status through a strong corporate ethos and remarkably pervasive brand touch points, such as a producing a Sundance Film Festival award winning movie, its partnership with Kenny Chesney, and relationships with numerous conservation groups,” said Lachambre.

 “It’s certainly an honor to be recognized as one of the top cult brands in the world,” said Al Perkinson, vice president of marketing for Costa. “We’d like to include thanks to our loyal fan base as part of this achievement – they’re the ones who’ve helped to shape our story and shared our conservation message around the world. We look forward to sharing our success with them in the years to come.”

For more information about The Gathering, see complete event details at www.cultgathering.com.

FTU Hosting Kayak Demo Days

Fishing Tackle Unlimited, with three tackle superstores in South and West Houston, announced their 2016 Demo Days schedule, this year at three great locations.

The FTU Southwest Demo will be at Riverstone Community, 18353 University Blvd., in Sugar Land Saturday, April 30.

Their Southside Kayak Demo will be at Tuscan Lakes, Austin Street and Porta Rosa Lane, in League City on Saturday, May 7.

On Saturday, May 21, the Westside Kayak Demo will happen at Cross Creek Ranch, 6450 Cross Creek Blend Lane, in Fulshear.

All three events will start at 10:00 a.m. and run uintil 4:00 p.m.

For complete details on the events, go to FishingTackleUnlimited.com.

Edited by TF&G Staff

 

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