Welcome to Our Shirt Show    

 

EVERY MAGAZINE ON the planet seems to be getting into the retail business. They’re doing it out of necessity, of course. By now it is news to no one that a stark reality has descended on print publishers over the past decade, with the mass exodus of advertising—the traditional source of magazine (and newspaper) income—to younger, allegedly more exciting options.

It all started when the geniuses at Google figured out how to weaponize the lowly classified ad. Once they released “Ad Words” from their labs, the idea of investing creative energy and marketing budgets in beautiful, richly informative technicolor spreads in magazines became less appealing to the advertising industry—the industry that had helped make print media a major part of the American culture for 200 years. Now, publishers everywhere realize that unless they find other sources of income, their futures are more depressing than a Google search for “Bankruptcy Lawyers Near Me.”

But as the familiar saying goes, “When Google closes a door, God opens a window…” or something to that effect. We’ve learned a thing or two from watching the whole world dive head-first into the shallow pool known as Digital Media. For one thing, it’s not a restricted pool. In other words, if we can’t beat ‘em, we can join ‘em. So, like most of our publishing cohorts, we’ve gone digital in every way possible—website, social media, weekly e-newsletters, podcast, and our own online store.   

If you trudge back through our history, you will see that we have been hawking texas fish & game branded merchandise almost from the beginning. Our early efforts were mainly promotional enterprises, designed to just get our name and logo out there on branded shirts and hats. But now, well into the Digital Age, we’ve upped our game to a whole new level. Another thing we’ve learned is that hunters and anglers like to express their passions on what they wear. Nothing identifies an avid sportsman better than a sleek performance shirt with a beautiful illustration and a few pithy words of descriptive testimony.

In that spirit, we are now launching a new brand of TEXAS FISH & GAME products, starting with a line of performance shirts. Working with San Antonio-based artist Ricardo Rodriguez of Art Republic of Texas, we’ve designed a line of new shirts that we’re extremely proud of.

Our shirts are available in our store—yes, like everyone else, we built an online store years ago and it carries this new apparel line plus our library of fishing and hunting books—and you can find it at FishGame.com/fishgamegear.  The new shirts are available in white and silver and in sizes from SM to 4XL. In addition to the designs shown above, we have “Respect the Specs,” “Texas Reds,” and “Chasing Legends.” We’re working on more designs, including hunting themes, so stay tuned.

E-mail Roy at rneves@fishgame.com and Ardia at aneves@fishgame.com

 

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