Fin-Nor, the iconic saltwater fishing brand that forever changed the face of fishing in 1936 with the invention of the first truly capable big game saltwater reel, announced a brand relaunch and the introduction of a line of highly-engineered and purposefully-designed performance sunglasses for anglers at the February 2022 Miami Boat Show.
This new chapter in the historic brand’s story builds upon its legacy of leading research and development combined with generations spent on the water and a world-class team of product development and design experts. The company is focused on reinvigorating the brand and is committed to creating the best eyewear and gear for modern anglers and captains looking to bring the fight to any fish.
“This next evolution of the Fin-Nor brand is the most exciting yet and stays true to our mission to create tools that help men and women explore the seas without limit,” said Dave Bulthuis, President of Fin-Nor. “With more than 100 years of combined experience in cutting-edge lens and frame technology, the Fin-Nor team is committed to maintaining the spirit of discovery that is foundational to this brand. The result is the creation of a truly angler-focused line of performance sunglasses that delivers the ultimate sense of sight on the water.”
The Fin-Nor team, with decades of experience creating and commercializing some of the best sunglasses in the world, worked with the foremost global experts on vision, lens and frame technology and manufacturing to design purpose-built sunglasses for life at sea. Focusing on the key components of a modern fishing lens, the team created a breakthrough lens technology, called Lateral Line Lens Technology, which enhances vision no matter the conditions and gives anglers:
The first line of Fin-Nor sunglasses boasts 20 styles that come in both glass and plastic lenses and features two lens colors: grey and copper, and three mirror options: blue mirror, green mirror and silver mirror. The frames have been designed to ensure a snug fit on a broader range of face shapes and sizes and include features and designs to ensure optimal performance including an innovative venting system, built-in shields for light management and more. Adjustable nose pads, flexible materials, spring hinges and lightweight frames maximize comfort, flexibility and fit.
Fin-Nor sunglasses are available at select retailers nationwide. For more information, visit www.finnorfishing.com.