Shimano Unveils Multi-Purpose Popper

Shimano’s legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market.

Designed with a cupped face to create a commotion on the surface and draw aggressive strikes, the World Pop FB is the first topwater lure to incorporate Shimano’s FLASH BOOST technology.

This innovative and proprietary technology suspends a highly reflective foil on micro springs within the lure body to create a continuous flash that mimics a wounded baitfish, even as the lure sits motionless.

SCALE BOOST technology utilizes a lifelike composite-pitch hologram to provide World Pop with a natural scale pattern. Whether presented with a walk-the-dog action or large pops and deep chugs, the World Pop 69F FB embodies BOOST CONCEPT technology and elicits aggressive strikes from trophy bass. Available in ten colors – Blue SV, Clown, Chart SV, Ghost Ayu, Hot Tiger, Black Gold, Gill, N Smelt, Pink Candy and T Smelt – each World Pop 69F FB is 2 ¾ inches long, weighs 3/8 ounce, and has an MSRP of $19.99.