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Texas Ranger Edition Truck represents Ram relationship
  FCA’s Ram Brand has doubled down on its relationship the Texas Rangers.  A year ago, the company donated $100,000 to the Texas Ranger Hall of Fame and Museum, which is undergoing a complete renovation. This time, Bob Hegbloom, Ram Brand President, unveiled a one-of-a-kind concept truck designed to... Read more
Ram ups the ante with new Laramie Limited Edition
Just when it would seem that no one could create a more luxurious pickup than the ones already in the market, someone does. This time it’s the Ram Brand, which is introducing a new Laramie Limited Edition at this week’s Chicago Auto Show. Bob Hegbloom, President and CEO of... Read more
Detroit Auto Show: Hyundai teases with small truck concept
     It’s only a twinkle in the eyes of designers and engineers at this point, but that is where everything starts.  This year’s truck twinkle is the Hyundai Santa Cruz — a vehicle with a split personality.  Described as a crossover truck concept, the Santa Cruz is sporty with... Read more
At the Detroit Auto Show: 2015 Ram 1500 Rebel is about attitude and capabilities
It was only yesterday that Ford announced that it was bringing out a 2017 F-150 Raptor, an updated version of its off-road full-size pickup truck.  Today, Ram is announcing its entry into that rarefied space — the 2015 Ram 1500 Rebel, which will reach the market a full year... Read more
It’s Back: Ford Raptor will return for 2017 model year
It is almost sadistic to unveil a new 2017 model truck at an early 2015 auto show, but that is exactly what Ford did today — taking the wrappings off the Raptor F-150 which is more than a year a way.  It was smart, too, since other manufacturers have... Read more
At the Detroit Auto Show: 2016 Tacoma is all new
At 1 p.m. eastern time, Toyota introduced its all new Tacoma at the Detroit Auto Show in an effort to maintain its lead position in the mid-size truck market. The Tacoma, which had not been redesigned in a decade, dominates the segment with more than 60% market share. GM... Read more
Nissan debuts 2016 Titan XD at Detroit Auto Show
The Nissan Titan has been stagnant for a decade, but the company is making a dynamic new push to lift its fortunes with the introduction of the 2016 Titan and Titan XD full-size pickups at the Detroit Auto Show this morning.  It will also be shown at the SHOT... Read more
Ford F-150 is Truck of the Year at North American International Auto Show
At about 7 a.m. today, the highly-coveted award for North American International Auto Show Truck of the Year went to the all-new F-150 this morning, with the Volkswagen Golf and Golf TDI taking home the car honors. U.S. and Canadian jurors judge both the truck and car awards on... Read more